Anna-Maria Seeger

M.Sc. in Business Administration


Universität Mannheim

Lehrstuhl für ABWL und Wirtschaftsinformatik
L15, 1-6 5th floor, room 511
68131 Mannheim,

Phone: +49 621 181-2060

Office hours by appointment.

Research Interest

Human-Computer Interaction

  • Online Behavior
  • User-centered Design
  • User Experience
  • Conversational Agents/ Voice Assistants
  • E-Commerce




Team Projects:

  • Spring 2018: "Revolutionizing Patient Care with Voice Assistants" (M.Sc. in Business Informatics) in coopertation with strategy&

Lectures / Exercises:

  • Fall 2017: "Digital Transformation Seminar with SAP" (bachelor and master-level)
  • Spring 2017: Research Seminar "Business and Life in a Digitalized World" (bachelor and master-level)
  • Fall 2016: Research Seminar "Digital Life and Digital Business" (bachelor and master-level)


Seeger, Anna-Maria; Pfeiffer, Jella; and Heinzl, Armin, "When Do We Need a Human? Anthropomorphic Design and Trustworthiness of Conversational Agents" (2017). SIGHCI 2017 Proceedings. 15.

Seeger, A., and Heinzl, A. (2017) "Human vs. Machine: Contingency Factors of Anthropomorphism as a Trust-Inducing Design Strategy for Conversational Agents" In: Proceedings of Gmunden Retreat on NeuroIS, Gmunden, Austria. 

Seeger, A., Neben, T. and Heinzl, A. (2017) "Information Failures, Trust Violation, And Customer Feedback in Web-Enabled Transactions: The Role of Causal Transparency as a Trust Repair Mechanism" In:European Conference on Information Systems (ECIS), Guimaraes, Portugal.

Neben, T., Seeger, A.M., Kramer, T., Knigge S., White, A.J., Alpers, G.W. and Heinzl, A. (2016) “Make the Most of Waiting: Theory-Driven Design of a Pre-Psychotherapy Mobile Health Application” In: Americas Conference on Information Systems (AMCIS), San Diego, CA, USA.

Neben, T., Seeger, A.M., Kramer, T., and White, A.J. (2015) "Regaining Joy of Life: Theory-Driven Development of Mobile Psychotherapy Support Systems" In: International Conference on Information Systems (ICIS), Fort Worth, TX, USA.

Seeger, A., Neben, T, and Heinzl, A. (2014) "Positive Emotions in IS" In: Proceedings of Gmunden Retreat on NeuroIS, Gmunden, Austria. 

Honors and Scholarships

2016   Doctoral scholarship by the German Research Foundation (DFG) / Exzellenzinitiative at the Graduate School for Economics and Social Sciences

2013    SAP FastTrack: Talent-Programm

2011    DAAD PROMOS Scholarship

2011    Stipendium der Universität Mannheim

Brief CV

Since 2016                Research Assistant

01/2015-02/2016      Business Processes Consultant at SAP Deutschland SE & Co. KG 

08/2012-09/2013      Working Student at SAP SE: Business Reporting and Analytics

09/2009-12/2014      B.A. & M.Sc., University of Mannheim

Community Activities

  • Reviewer for International Conference on Information Systems (ICIS)
  • Reviewer for European Conference on Information Systems (ECIS)
  • Reviewer for American Conference on Information Systems (AMCIS)
  • Reviewer for Hawaii International Conference on System Sciences (HICSS)
  • Reviewer for Internet Research