IS 606 - Strategies for Electronic Commerce

Degree Course Mannheim Master in Management,
M.Sc. Wirtschaftspädagogik,
M.Sc. Wifo, Diplom BWL,
Diplom Wirtschaftsinformatik,
M.Sc. VWL
Lecturer Prof. Rolf T. Wigand
from Maulden-Entergy Chair and Distinguished Professor of Information Science and Management, University of Arkansas at Little Rock, USA
Registration Deadline is April 22nd 2013

Course Description

Using a managerial perspective, this course focuses on key issues related to e-commerce including strategy development, competitive advantage, current and emerging innovations, electronic markets, pricing, distribution channels, supply chains, promotion, and advertising. 

Course Goals

The aim of the course is to acquaint and familiarize the student with the role of electronic commerce in business, business models for electronic commerce, e-ecommerce technologies—such as the Internet, the Web, electronic payment systems and intelligent agents—and examples of the use and impact of electronic commerce in various industries. 

Grading

This course does not have an exam. Instead the grading is based on the following two components: Term paper 60% (due in July 2013); Team project 40% (presentation in class).

Students are encouraged to propose their term paper’s topic based on their interests.

Dates

This is a compact course. Sessions take place on

Tuesday 14.05 from 12:00 to 15:15

Wednesday 15.05 from 08:30 to 10:00

Thursday 16.05 from 08:30 to 10:00

Friday 17.05 from 10:15 to 13:30

 

Tuesday 21.05 from 12:00 to 15:15

Tuesday 28.05 from 12:00 to 15:15

Tuesday 04.06 from 12:00 to 15:15

 

All sessions take place in room A 001 at L 15, 1-6 (high rise building opposite side of the train station).

Registration

This course is open to students of the MMM program.

In order to register please send an email with your 

  • name,
  • student number, and
  • degree program (e.g. MMM)

to

Registration deadline is April 22nd 2013.